Advertising Specifications and Requirements

Everything your profile can include - and everything we need to get you started

Provide your potential customers with engaging visuals, video, and clear, detailed information about your business and offers - all structured for visibility, discovery, and response.

Your business profile is a complete presentation - not a listing, not a banner, not a directory entry. The more completely it is filled out, the harder it works. A profile on our platform gives you more space and more tools to present your business than almost any other local advertising format. Customers can learn everything they need about you - your services, your team, your location, your hours, your promotions, and your story - without leaving the platform. This depth of presentation is what turns a browser into a caller.

Listings are maintained, not archived. We review profile content on a regular cycle: contact details and links are verified, outdated information is removed, categories and descriptions are updated, and new profile capabilities are rolled out across the directory as we build them. Numbers that no longer answer and links that no longer work do not stay in our database.

All placements are fully compliant with PIPEDA (Canada), Apple App Tracking Transparency (ATT), Google Privacy Sandbox, and GDPR principles. No personal user data is collected, shared, or stored - zero compliance risk for advertisers in regulated industries.

Website traffic measured via IP geolocation, cached monthly per unique visitor - a conservative, privacy-safe methodology that excludes mobile app sessions (GPS geolocation) and returning visitors. 90,000+ new website visitors monthly, as of September 2026, updated quarterly. App Store and Google Play installs exceed 100,000 cumulatively since 2011. Print circulation is set per issue against the distribution cycle and adjusted to what each location absorbs. Locations are replenished as copies are taken, with copies redistributed between them only where demand requires it. Remaining copies stay in circulation alongside the following issue.

Business information

Name (Company or Professional)
Slogan or specialization
Logo (PDF, PSD, PNG, TIFF or JPG 300x300px minimum)
Short introduction (single concise paragraph)
Detailed description (Should be informative, clear, and compelling. Keep it concise — customers scan, they do not read long, unfocused text.)
Business Hours / Schedule

Contact details

Address Unit Number - Street Number and Name, City, Province/State, Postal Code
Phone numbers Include area code and optional label (office, mobile, toll-free, text, WhatsApp, Telegram, Viber, etc.)
E-mail addresses
Fax number (optional)
Social profiles (@name)
Links to your website, etc

Representatives

Name
Position or Academic Degree
Portrait photo (300x300px)

Multimedia

Images (JPG format, 1200x800). Avoid generic product snapshots — use images that communicate atmosphere, quality, and value.
HD or better video with minimal compression. We handle optimization to ensure smooth playback across all devices.
IDs of your YouTube videos Individual video IDs (not channels or playlists), if preferred.

Premium Placement - be seen first, every time. Our platform organizes businesses into 24 sections - Automotive, Health, Real Estate, Financial, Food, Legal, and more. Standard placement puts your profile within the relevant section. Premium Placement puts you at the top of it - seen first by every user who opens that category, before any non-premium listings. In competitive categories, Premium Placement is the difference between being found and being overlooked. Customers browsing a section see the first few listings most often - and contact them most often. If your category matters to your business, this option matters too.

Use every field. Your profile is your first impression for thousands of customers who will never visit your website before deciding whether to call you. A complete profile - with strong photos, a clear description, real staff names, and active promotions - communicates professionalism and confidence before a single word is spoken. Customers contact the businesses that look like they have their act together. Make sure yours does.

Choose your links deliberately. Every link you add is a door out of your profile. A live catalogue, an active portfolio, or a booking page earns its place - it moves the customer closer to contacting you. A dormant social account, a page last updated years ago, or a feed that has nothing to do with your service works against you: it either sends the customer away mid-decision or quietly undermines the impression the rest of your profile just built. Send us what genuinely helps a customer choose you, and leave out the rest. We are happy to advise on what to include.

Native mobile apps - iOS and Android

Available on the App Store and Google Play since 2011, our native apps for iPhone, iPad, and Android are how the majority of our most engaged users access the platform daily. Your profile is fully visible inside the apps, organized by category and location - with your section automatically matched to the user's province or state.

When you publish a new promotion or update your profile, users who have subscribed to notifications for your section receive a push notification. This direct channel to an active, subscribed audience is something no general directory or social platform offers - and it drives real, timely responses.

App badges on section icons signal new or updated content to returning users, so your updates get noticed every time someone opens the app - not just when the algorithm decides to show them.

Beyond the business profile, each category carries a swipeable gallery of visual advertising - full-screen creative that users flip through the way they flip through the magazine. For brands that advertise visually rather than through basic listings, this is the closest digital equivalent of a magazine spread, delivered on a phone or a tablet.

Websites - in Russian and in English

Your profile appears across established websites simultaneously: iSpravochnik.com and RussianFlyers.com - each with its own direct audience, search engine standings built over years of continuous operation, and indexed business profile pages that frequently rank highly in search results for relevant local queries.

Most platform content is available in English as well as Russian, attracting both mainstream audiences searching for ethnic businesses and second-generation immigrants who prefer English. Your profile reaches both without any additional effort.

Since 2025, business profiles and structured content are indexed by AI-powered search tools including ChatGPT and Gemini. When someone asks an AI assistant for a service recommendation in your area, your iSpravochnik profile is among the sources those systems draw from.

That distinction matters. Your own website tells these systems what you say about your business. An established third-party profile tells them what an independent source says - and that is what search engines and AI tools weigh when deciding which businesses to cite, not just list.